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Autavis has produced a compelling business proposition to motor retailers which is the focus of a new promotional leaflet for its 'Brilliant Results in Sales' learning programme.

A salesperson sells 150 units per year with an average chassis profit of £750 per unit.

Using Brilliant Results in Sales, margin retention is improved by 10%.

£75 x 150 = £11,250

The salesperson currently achieves 20% penetration with GAP + warranty + paint/fabric treatment

With help from Brilliant Results in Sales, profit per option is increased by £200 and penetration rises from 20% to 40%.

30 x £600 = £18,000

Thanks to Brilliant Results in Sales, the salesperson generates an extra £29,250 PROFIT without selling any more units in one year.

If a dealership employs six salespeople, then 6 x £29,250 = £175,500  EXTRA PROFIT